Meet Cultural Innovator Lenny S

Government name:Lenny Santiago (known as Lenny S)

Code name:The Plug

Listed as:Music Executive, Brand-builder

Résumé highlights:As a senior vice president of Roc Nation, Lenny S has been intimately involved with some of hip-hop’s most iconic moments. And while being a trusted confidant of Jay-Z certainly has its perks, perhaps the most important part of the Bronx, New York, native’s journey is the wealth of personal relationships he’s fostered over the years, which are expertly chronicled through the lens of his trusty Canon camera.

The mindset:“Everyone in this room is a culture creator, and to me, that means being able to see something way in advance — whether that be a great song, a great sound, a fashion trend or a film that will be groundbreaking. Our job is to predict waves before they happen, and luckily I’ve been blessed enough to be in that position to even be considered a creator of culture.”

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